£19.99
add to cartCustomer Relationship Management
Customer Relationship Management - CRM- measuring customer service, identify your customers and understand what is Customer Relationship Management
Customer Relationship Management
How would a system for managing customer relationships impact your organization?
Customers are the core requirement for any business and as such there is a need to foster and maintain great customer relationships with them.
This customer relationship management learning pack takes a refreshing look at the key requirements for a CRM process that integrates your organization with those of your customers. You will learn how to introduce a successful customer relationship management program in your organization and reap the enormous benefits as a result.
Learning Objectives
On completion of this learning plus toolbox participants will:
- Understand what is Customer Relationship Management?
- Focus on Relationships
- How Does CRM Impact The Organization?
- Why Does The Organization Need CRM?
- CRM As A Product
- CRM As A Process - Identify Your Customers
- Identifying Your Customer
- Internal Customers
- External Customers
- Why Do We Need Customers?
- Customer Expectations
- Integrating The Customer
- Generating A Customer Focused Solution - Managing Your Customer
- Why Manage Customers?
- Pareto Principle
- Customer Value
- Hierarchy of Service
- Information Versus Knowledge
- Customer and Culture - Measuring CRM
- Characteristics of Excellent CRM
- Measuring Customer Service
- Problems in CRM
- Process Analysis in CRM - Standards and Continuous Improvement in CRM
- Standards
- The QCT Link in CRM
- Continuous Improvement in CRM - CRM as a Business Process
- CRM, Communication and People
- Communication as a CRM Activity
- People and CRM
Who Will Benefit from This Learning Plus Toolbox?
This Customer Relationship Management Learning Toolbox is ideal for managers, supervisors and professionals interested in learning about customer relationship management.
Whether you are interested to learn about customer relationship management for yourself or you want to teach your staff or clients on how to implement a successful customer relationship management process this learning pack will repeatedly deliver endless results for you.
For trainers it also offers an unmatched opportunity to reduce the development time necessary for creating new training offerings and increases the range of courses that you can offer to your customers or staff.
All of this with every Learning Plus Toolbox....
- Learning PowerPoint Presentation
- Participant Manual (unlimited copies permitted)
- Action Plan for Participants
- Training Icebreakers and warm ups
- Training Games and Guides
- Training Energisers and Closers
- Course Evaluation Form
- Recommended Reading
Especially for Trainers
- Permission to add you own logos and deliver the learning materials as your own, as often as required
- Unlimited rights to use where, when and as often as required for your organisation
- Permission to customise, adapt or modify to meet your exact training needs
- Detailed learning material developed and tested by experienced trainers
- Instant download after placing your order
- Save time, money and considerable effort
- Generate New income streams by broadening the range of training your organisation can offer
£19.99
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